If you are constantly on the search for fresh Instagram post ideas, you are not alone! Having an array of engaging posts is essential for any brand, but it isn’t always easy to come up with new ideas. With this in mind, we thought it would be helpful to come up with a list of cool Insta post ideas that you can steal, or become inspired by in order to engage your audience right away!
1. Share Productivity Tips
No matter what type of account you run, you can make this post idea suit you and your followers. Think about how you are most productive in your own life. Then share your tips with your audience, just like you would with friends. Maybe you want to make this more industry-specific and share tips for your followers who may be within the same business as you.
2. User-Generated Content
User-generated content (UGC) refers to content that is being published by your followers, rather than by you, but that helps to promote your brand. This is a fantastic form of social media advertising and can yield amazing results. One way of achieving this is to host a contest, where you ask your followers to like, repost and tag 3 friends in order to be entered into a prize draw. You are then going to see your followers telling their friends about you, encouraging lots of potential new users to follow you.
3. Ask Questions
Asking questions is one of the best ways to ensure a boost in engagement. This can be done on either your Insta Stories or directly in a post. Remember that Instagram Stories offers features such as the poll tool, which allows you to ask a question and give followers two options to choose from as their answers. Asking a question is a very effective way to boost engagement because it gives followers a direct way to interact with your content.
4. Behind-The-Scenes
Everybody likes to sneak a look behind the curtain, so give your followers the chance to do just that with your post! This could be a short video on your Instagram stories showing your routine for the day, or how about a tour of your workspace/home? Behind-the-scenes content is very effective in increasing engagement because it helps to remote a feeling of community on your account. Your followers will instantly feel connected to you / your brand and in turn, engage more with your posts.
6. Go Back To Basics
Remember photo collages? They are incredibly visually appealing and always catch people’s attention. Sometimes it really is just worth going back to basics and using a classic technique such as a photo collage. A theme could be photos of your products, or maybe your team? Just make sure it is relevant for your brand and your audience.