LinkedIn is fast becoming one of the most essential platforms to not only showcase your skills and experience but for sharing your content in front of the audience that matters the most to your business. There are over 30 million Pages on LinkedIn so this really is a place for maximum opportunities.
Here are our top tips for sharing content that will yield the most result on this powerhouse platform.
1. Create and share video posts
LinkedIn members spend almost 3 times more time watching video ads compared to time spent with static sponsored content. Video is 5 times more likely than other types of content to start a conversation among members. There are different ways that you can incorporate video posts into your content strategy, such as:
Video Case Study. A 30-second video promoting a case study! Short, sweet and engaging.
Short video series. A series of videos aimed at providing actionable advice.
2. Promote any new products or services.
A real simple but important post is to keep your audience up to date on the latest and greatest of your products or services.
3. How-to posts.
Create a post of the best practices on how to use the newly launched product or service you have just posted content about. This, done alongside our second tip, is like a 2 for 1 content stream!
4. Celebrate any company wins or milestones
Give your audience a glimpse into your brands' successes by celebrating recent wins or company milestones such as reaching a certain number of followers. You can also create posts to show gratitude to followers and customers for helping you achieve your goals.
5. Humanize your brand by highlighting key employees.
This is another chance for people to be given an opportunity to go behind the scenes of your company. People buy from people, not companies so by highlighting some of your best employees and leaders you will ensure that they see the human side to your brand.