Rank Higher By Understanding Instagram’s Search Feature.

We have put together this article for you to get a better understanding of just how Instagram's search feature really works. It is really useful for finding new accounts that are relevant to a user's specific interests. Not only that but there is a Sensitive Content Control too, which lets users choose how much sensitive content they see on their Instagram feed.


The Search feature relies on signals to rank results, making sure that users are predominantly seeing the most relevant results. Signals include the text a user enters in the search bar with a focus on usernames and places, along with relevant bios, captions and hashtags.


The most important signal is relevant text, followed by user activity. The latter means Instagram will rank accounts or hashtags that the user already follows higher than others. Lastly, Instagram will look at how many likes or shares an account or hashtag is generating and the more interaction, the higher the ranking.


Now if you are using Instagram as a source of income, there are some tips we can share in order to make showing up in search results a doddle.

  • Firstly, make sure you have an Instagram handle that is content-related so it will show up when followers search for that type of content. If you go by a stage name and this is what most people refer to you as then that should be your handle or at least visible on your profile.

  • Include descriptive keywords in your bio. This will make finding your account easier.

  • Include hashtags and keywords in the caption rather than the comments, as this can also help the post to shows up in Instagram's search results.


Recently, Instagram users received a Security Checkup feature, a step-by-step process that can help people protect their account after it’s been hacked. The platform offers a wide range of features to help users stay safe and improve their experience, such as:


  • DM Limit feature - limit direct messages from people they don’t know or who only followed them recently.

  • Unlink an Instagram account from a Facebook account - usual for those who want to keep their socials separate.

  • Group Fundraiser feature - allowing people to work together to raise funds for various causes. After starting a fundraiser, just tap on the three dots in the upper right corner and hit the “Invite to Group Fundraiser” button to include other people in the fundraiser.

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